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Missouri citizens approved legal mobile and retail sports betting, permitting regulated books to take bets next year.
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The sports betting ballot measure gone by a slim majority early Wednesday morning after more than 2.9 million votes were counted.

Seven of the eight states bordering Missouri permit mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis metro areas with Missouri, respectively.

Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to authorize sports betting this year.

" Missouri has a few of the very best sports betting fans worldwide and they showed up huge for their preferred teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a statement. "On behalf of all 6 of Missouri's expert sports betting franchises, we wish to thank the Missouri voters who made their voices heard by authorizing Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting wagering and ensures we no longer lose valuable tax earnings to our surrounding states. Most notably, the passage of Amendment 2 implies a new, dedicated, permanent funding stream for Missouri class."

Missouri sports betting wagering next steps
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Voter approval implies as much as 14 mobile sportsbooks might begin accepting bets next year. It is not likely all 14 available licenses are utilized.

DraftKings and FanDuel funded nearly every dollar of the "yes" campaign and will unquestionably apply to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses available without having to partner with a Missouri brick-and-mortar casino or sports betting team (and pay an accompanying charge).

Six licenses are available to each Missouri gambling establishment operator, respectively. Caesars, regardless of opposing the tally procedure, will likely utilize its license to release the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will also likely release their particular books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays uncertain if they will launch mobile sportsbooks.
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The staying six licenses are scheduled for each of the major expert sports betting groups that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were among the most popular advocates of the tally procedure.
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Along with DraftKings, FanDuel and Caesars, Missouri wagerers should anticipate other leading nationwide brand names consisting of BetMGM, bet365, BetRivers and Fanatics to look for market gain access to.

Launch likelihood tiers IF Missouri citizens authorize sports betting:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Highly likely: Fanatics, bet365, ESPN BET Are Already Live In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's tally procedure enables every Missouri casino to open retail sportsbooks on their particular residential or commercial properties. Most if not all 13 gambling establishments managed by the 6 casino operators are anticipated to open in-person sports betting alternatives such as sports betting kiosks and possibly committed, full-service sportsbooks.

The six sports betting groups can also open in-person sportsbooks within or surrounding to their particular home playing locations. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that permit in-stadium retail sportsbooks.

The language around the tally step requires the first licensed sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, continually books' most lucrative time of the sports betting calendar.

Missouri sports betting wagering background

The effective Missouri sports betting campaign comes despite millions in financing opposing the procedure from one of the state's largest sports betting stakeholders.

Caesars spent millions of dollars to beat the measure. In most other states that connect online sports betting with a state's brick-and-mortar gambling establishments, an operator is granted a minimum of one license per handled home.

Because circumstance in Missouri, Caesars would be managed a minimum of three potential licenses, one for each gambling establishment it handles. Instead, Caesars just has one. In states with the license-per-property design, companies can either open additional in-house books or, more typically, farm out the license to a competitor that pays an accompanying fee in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. across the country sports betting wagering manage market share, could potentially have an upper hand on their competitors by earning the pair of licenses. It stays to be seen which 2 books will earn these slots, however the language around the ballot procedure would seem to prefer the two nationwide market leaders.
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Polling previously in the year revealed the "yes" vote with a minor lead. Support efforts were bolstered by 10s of millions spent by DraftKings and FanDuel.

A series of tv and radio advertisements focused on the income legal sportsbooks would generate for Missouri public education. Opponents, funded mostly by Caesars, argued the fans' ads were deceptive and the tens of countless forecasted dollars raised would have a minimal effect in a state that currently spends billions on education each year.
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